The first factor to consider when performing a PESTEL analysis is how the government of a country intervenes in the national economy through policy setting or rules for business. Fill in the following sections for a strategic overview. The Pestel framework has 6 sections each of which provide insights into a market’s feasibility. Use template Sections of a PESTEL analysis template Jump onto our free pestle analysis template below! Combined with the product-specific SWOT Analysis and BCG matrix for portfolio management, it’s an invaluable tool for any business planning to enter a new or changing market. It is a vital part of any strategic planning that will help you to examine and plan for any external factors that could affect your company- P olitical, E conomic, S ocial, T echnological, E nvironmental and L egal.īy analyzing your business according to these six factors, it will differentiate you from the competition and future-proof your operations, giving your business the competitive advantage it needs as you expand and grow. What is a PESTEL analysis and how to conduct one?Ī PESTEL or PESTLE analysis is a tool used to analyze external macro-environmental factors of change in a business environment.
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